Hi! I’m Nicolette Steele.

I am a Senior Integrated Producer specializing in thoughtful, high-impact campaigns across broadcast, digital, social and emerging platforms.

I’ve spent the last decade producing integrated campaigns for brands like Google, Capital One, NBCU and the Virginia Lottery both in house and at advertising agencies partnering with creatives, strategists, marketers, editors, animators, media and production teams to bring ideas from concept through final delivery.

My background spans broadcast, digital, social, global localization, post-production and operational systems design. I’m especially drawn to projects that require both strong creative instincts and thoughtful executional leadership.

Whether building scalable workflows, managing complex productions, or navigating tight timelines and evolving priorities, I care deeply about creating work that is both beautifully crafted and strategically effective.

LINK TO WORK

How I work

I’m most energized by projects that require both creative ambition and operational precision. My approach to production is rooted in collaboration, trust and thoughtful systems design. I love creating workflows that allow creative teams to move quickly without sacrificing craft.

Great production isn't just logistics, it's creative problem solving. Production is often seen as the behind-the-scenes function that keeps things moving, but I've always believed it's where creative work actually comes to life. Strong production leadership isn’t just about keeping projects on track. It’s about creating the conditions for great creative work to happen!

I'm good at what I do because I care.

I care about the people doing the work and the work itself. That's what drives how I build systems, manage teams, and guide creative from brief to final delivery. From global Google rollouts at Arts & Letters to being a powerhouse of a production department of one at Fable, I bring both the structure to keep things moving and the creative instinct to make sure what we're making is good and aligned with the collective vision.

Expertise

  • From the early project scoping and briefing phase through to final delivery and performance optimization.

  • From storyboard artists all the way to final color and VFX, I am committed to finding the best partner for every job.

  • From deciphering vague go to market strategies to decoding complex matrixes of traffic sheets for final delivery, theres no amount of final files that I cant wrangle into an organized spreadsheet.

  • From working with local regional teams to pinpoint specific needs to handling network clearance and country specific regulations while delivering final adapted campaigns.