To bring Chevrolet's "Find New Roads" philosophy to life, we partnered with IBM Watson to create the Positivity Pump. An experiential campaign that rewarded optimism with free gas and once-in-a-lifetime opportunities. Using AI-powered sentiment analysis, the activation identified positive voices from around the world and connected them with experiences tailored to their passions, from performing alongside celebrated musicians in New Orleans to cooking with renowned chefs in Argentina. I supported production and localization across activations filmed in New Orleans, Buenos Aires, Alberta, Seoul, Dubai, and Cape Town & adapted in additional languages for more global reach helping bring a global celebration of optimism to life!