During my time at Arts & Letters, I specialized in international localization production, helping bring Google Chromebook campaigns to life across a rapidly evolving global landscape. Spanning product launches, brand storytelling, gaming, and education initiatives, the work required navigating multiple channels, languages, and local market needs while balancing creative consistency with local relevance. The experience deepened my understanding of what it takes to build campaigns that connect meaningfully with audiences around the world.
Google Chromebook Gaming | Zombie Extra :30 for TV & Online in the US & UK
Google Chromebook Gaming | Zombie Makeup :15 for TV & Online in the US & UK
Google Chromebook Gaming | Feedback :15 for Social
Inspired by the zombie-filled world of Dying Light 2, this campaign convinced serious gamers how Chromebook delivers a high-performance gaming experience through the cloud. I helped lead production across a multi-market rollout spanning the US, UK, Mexico, and Germany, partnering with director Dime Davis and an exceptional all-women team from prep through post.
Gaming on a Chromebook with Michelle Rodriguez and ZOMBIES! 🧟
Michelle Rodriguez’s featured social media post
What is a Chromebook?
To show off all the things a Chromebook can do to audiences around the world, we produced a long-form animated explainer that blended custom animation with found footage. I led production and localization across a global rollout spanning 10+ markets and multiple languages, including English, French, Italian, Dutch, Finnish, German, Japanese, and Spanish.
Google Chromebook | What is a Chromebook :30 in English
Google Chromebook | What is a Chromebook :30 in Spanish