Little Adventures
Sometimes the simplest ideas are the most memorable. For Tic Tac's "Little Adventures" campaign, we partnered with Nix + Gerber to build handcrafted dioramas that transformed tiny mints into fearless explorers. Combining practical miniature worlds with carefully curated footage, we sent Tic Tacs over Niagara Falls, to the moon, across the Grand Canyon, and shark diving—proving that even the smallest adventures can feel epic.
Go Little
Tic Tac's "Go Little" campaign celebrated the outsized impact of something small. Through playful 3D animation, we brought everyday moments to life with mischievous emojis, chattering teeth, and other larger-than-life characters chasing after the irresistibly tiny mint. The result was a vibrant, energetic campaign that turned a simple product benefit into a world of unexpected fun.