At the onset of the COVID-19 pandemic, we partnered with MSNBC and NBC News to extend the "This Is Who We Are" campaign at a moment when audiences were searching for connection, reassurance, and reliable information. Working against a constantly evolving news cycle, we reviewed breaking imagery and emerging stories late into the night to create work that reflected the resilience, compassion, and collective spirit defining the moment.The work required rapid creative development and constant adaptation as we searched for ways to capture a simple but powerful truth: we are all in this together.
Into America Podcast
I had the opportunity to produce promotional creative for the launch of Into America, the award-winning podcast hosted by Trymaine Lee that explores the people, issues, and stories shaping modern America. Working closely with the MSNBC team, we developed campaign assets designed to amplify thoughtful journalism and connect audiences with stories often overlooked in the national conversation.
